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Season 5, Episode 5: Paul Cassella

Paul Cassella, a practitioner in residence and coordinator of industry and professional engagement for the Department of Communication, Film, and Media Studies, discusses his background in radio including his award-winning career in upstate New York; owning a radio program and recruiting all the show’s sponsors; and serving as a pilot and a captain to do traffic and maritime reports. He also shared how he’s helping students learn the business side of the media industry. “I’m trying to teach my students the areas you can focus on and make money,” he said. He discussed the individualized attention his department is able to give students and the courses he has developed in social media management, branding and podcasting. He also reflected on his work getting celebrities to serve as spokespeople for car dealership associations and building a wide range of contacts who help create job opportunities for his students. “It is all about connecting dots and keeping in touch with people. It’s a dream job.”

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